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Communicating Value to Funders
Writing for funders is unlike any other type of writing. For one thing, the stakes are generally much higher; you can persuade a customer to buy a product or service, but impressing a funder may mean paying for a whole project or a full year of operations. For another, competition for funding has never been stiffer, which makes it essential to present yourself in the best possible light.
Even the most worth organizations have trouble finding funding for their efforts if they’re unable to convey their value effectively. Following are five tips for getting your message across to private and government funders in a way that will boost your chances of success.