Electronic communication

Jul 2018

Email Marketing Tip: Keep Your Messages from Getting Clipped

2018-07-24T10:50:54+00:00

Have you ever sent an email campaign or e-newsletter only to discover that Gmail has chopped off the bottom of your message? Not all email programs do this, but given that [...]

Email Marketing Tip: Keep Your Messages from Getting Clipped2018-07-24T10:50:54+00:00
Feb 2018

Is Silence the New Norm in Business Communication?

2018-05-08T09:22:11+00:00

As the new year gets under way, we encourage you to add one more resolution to your list. Although this one won’t affect your waistline, it will [...]

Is Silence the New Norm in Business Communication?2018-05-08T09:22:11+00:00
Jan 2018

Fundraising in a Time of Tax Uncertainty

2018-01-30T09:40:59+00:00

The new tax law, which effectively blocks millions of donors from itemizing charitable deductions, has nonprofits reeling. Many organizations made a major push at the end of 2017 to get donations [...]

Fundraising in a Time of Tax Uncertainty2018-01-30T09:40:59+00:00
Sep 2017

Why Email Marketing Is (Still) Your Best Bet

2018-01-24T17:03:50+00:00

Nearly a decade has passed since analysts began declaring that email was on its way out, quashed by competition from an ever-expanding host of social media platforms. [...]

Why Email Marketing Is (Still) Your Best Bet2018-01-24T17:03:50+00:00
May 2017

What Makes a Successful Nonprofit Newsletter

2017-09-18T13:47:04+00:00

E-newsletters and other electronic media have made it easier than ever to reach large groups on a regular basis. In our work, however, we’ve seen recurring missteps [...]

What Makes a Successful Nonprofit Newsletter2017-09-18T13:47:04+00:00
Mar 2017

Creating Customer-Friendly Web Content

2017-09-18T14:04:10+00:00

Overheard recently in a trendy Boston restaurant: “I wanted to try that new farm-to-table place, but when I went on their website I couldn’t find the phone [...]

Creating Customer-Friendly Web Content2017-09-18T14:04:10+00:00