Marketing + promotion

May 2018

Terrible Typos: 10 Billion Severed and Other Reasons to Proofread Your Work

2018-05-08T10:14:47+00:00

Typos in a business context are generally considered benign—or, at worst, a little embarrassing. In the wrong situation, however, a typo can lead to disaster. In 2017 [...]

Terrible Typos: 10 Billion Severed and Other Reasons to Proofread Your Work 2018-05-08T10:14:47+00:00
Feb 2018

Is Silence the New Norm in Business Communication?

2018-05-08T09:22:11+00:00

As the new year gets under way, we encourage you to add one more resolution to your list. Although this one won’t affect your waistline, it will [...]

Is Silence the New Norm in Business Communication? 2018-05-08T09:22:11+00:00
Sep 2017

Why Email Marketing Is (Still) Your Best Bet

2018-01-24T17:03:50+00:00

Nearly a decade has passed since analysts began declaring that email was on its way out, quashed by competition from an ever-expanding host of social media platforms. [...]

Why Email Marketing Is (Still) Your Best Bet 2018-01-24T17:03:50+00:00
Jul 2017

Five Tips for Building Your Brand

2018-01-24T17:06:16+00:00

Working on branding is essential whether you’re starting a new company or seeking to refresh—or even maintain—the image of an existing one. Branding encompasses much more than [...]

Five Tips for Building Your Brand 2018-01-24T17:06:16+00:00
May 2017

What Makes a Successful Nonprofit Newsletter

2017-09-18T13:47:04+00:00

E-newsletters and other electronic media have made it easier than ever to reach large groups on a regular basis. In our work, however, we’ve seen recurring missteps [...]

What Makes a Successful Nonprofit Newsletter 2017-09-18T13:47:04+00:00
Mar 2017

Creating Customer-Friendly Web Content

2017-09-18T14:04:10+00:00

Overheard recently in a trendy Boston restaurant: “I wanted to try that new farm-to-table place, but when I went on their website I couldn’t find the phone [...]

Creating Customer-Friendly Web Content 2017-09-18T14:04:10+00:00