Writing + content development

Jul 2018

Email Marketing Tip: Keep Your Messages from Getting Clipped

2018-07-24T10:50:54+00:00

Have you ever sent an email campaign or e-newsletter only to discover that Gmail has chopped off the bottom of your message? Not all email programs do this, but given that [...]

Email Marketing Tip: Keep Your Messages from Getting Clipped2018-07-24T10:50:54+00:00
May 2018

Terrible Typos: 10 Billion Severed and Other Reasons to Proofread Your Work

2018-05-08T10:14:47+00:00

Typos in a business context are generally considered benign—or, at worst, a little embarrassing. In the wrong situation, however, a typo can lead to disaster. In 2017 [...]

Terrible Typos: 10 Billion Severed and Other Reasons to Proofread Your Work2018-05-08T10:14:47+00:00
Jan 2018

Fundraising in a Time of Tax Uncertainty

2018-01-30T09:40:59+00:00

The new tax law, which effectively blocks millions of donors from itemizing charitable deductions, has nonprofits reeling. Many organizations made a major push at the end of 2017 to get donations [...]

Fundraising in a Time of Tax Uncertainty2018-01-30T09:40:59+00:00
May 2017

What Makes a Successful Nonprofit Newsletter

2017-09-18T13:47:04+00:00

E-newsletters and other electronic media have made it easier than ever to reach large groups on a regular basis. In our work, however, we’ve seen recurring missteps [...]

What Makes a Successful Nonprofit Newsletter2017-09-18T13:47:04+00:00
Mar 2017

Creating Customer-Friendly Web Content

2017-09-18T14:04:10+00:00

Overheard recently in a trendy Boston restaurant: “I wanted to try that new farm-to-table place, but when I went on their website I couldn’t find the phone [...]

Creating Customer-Friendly Web Content2017-09-18T14:04:10+00:00
Jan 2017

Smart Business Writing: Tips for Avoiding Embarrassing Errors

2017-09-18T14:38:36+00:00

With English as tricky as it is—full of homonyms, homophones, homographs, and other oddities—it’s no wonder mistakes occur even in communication from the most trusted sources. On an [...]

Smart Business Writing: Tips for Avoiding Embarrassing Errors2017-09-18T14:38:36+00:00