Writing + content development

Jan 2019

Effective Internal Communication:
Tips for Keeping Staff Informed and Engaged

2019-01-23T12:45:22+00:00

When we think of business communication, typically we consider external audiences. After all, enticing others to buy, join, or donate is what drives an organization’s success. But behind that driver are [...]

Effective Internal Communication:
Tips for Keeping Staff Informed and Engaged
2019-01-23T12:45:22+00:00
Oct 2018

Email Marketing Tip: Keep Your Messages from Getting Clipped

2018-12-17T12:55:33+00:00

Have you ever sent an email campaign or e-newsletter only to discover that Gmail has chopped off the bottom of your message? Not all email programs do this, but given that [...]

Email Marketing Tip: Keep Your Messages from Getting Clipped2018-12-17T12:55:33+00:00
Jul 2018

Terrible Typos: 10 Billion Severed and Other Reasons to Proofread Your Work

2018-12-17T12:57:56+00:00

Typos in a business context are generally considered benign—or, at worst, a little embarrassing. In the wrong situation, however, a typo can lead to disaster. In 2017 [...]

Terrible Typos: 10 Billion Severed and Other Reasons to Proofread Your Work2018-12-17T12:57:56+00:00
Jan 2018

Fundraising in a Time of Tax Uncertainty

2018-01-30T09:40:59+00:00

The new tax law, which effectively blocks millions of donors from itemizing charitable deductions, has nonprofits reeling. Many organizations made a major push at the end of 2017 to get donations [...]

Fundraising in a Time of Tax Uncertainty2018-01-30T09:40:59+00:00
May 2017

What Makes a Successful Nonprofit Newsletter

2017-09-18T13:47:04+00:00

E-newsletters and other electronic media have made it easier than ever to reach large groups on a regular basis. In our work, however, we’ve seen recurring missteps [...]

What Makes a Successful Nonprofit Newsletter2017-09-18T13:47:04+00:00
Mar 2017

Creating Customer-Friendly Web Content

2017-09-18T14:04:10+00:00

Overheard recently in a trendy Boston restaurant: “I wanted to try that new farm-to-table place, but when I went on their website I couldn’t find the phone [...]

Creating Customer-Friendly Web Content2017-09-18T14:04:10+00:00