Client need: This nonprofit adoption services agency needed a new website to extend its well-established brand among a broader audience while allowing staff to update the site as needed.
Solution: We developed a new site in WordPress, with an elegant back end that allows easy updates. A fresh design burnishes the organization’s existing brand, while streamlined content resonates with key audiences and improves search engine rankings.
Outcome: The site offers appealing, easily accessible information that draws in adoptive parents, birth parents, and health professionals seeking adoption advice. Staff are now able to control changes to the site without the need to involve a technical vendor.