Client need: A persuasive means of describing the impact of student service work, as determined by an annual national survey of colleges and universities.
Solution: We transformed the existing report from a dry recitation of numbers into a compelling story of community impact. Among other novel approaches, we calculated the value of student service, which totaled billions of dollars nationally. Infographics and other striking design elements highlighted key results.
Outcome: Survey findings, especially the value of student service, generated national press attention. We have gone on to develop multiple statistics reports for this higher education association, all of which have garnered widespread publicity while helping campuses assess and expand their service activity.