Project Description

Client need: This national higher education association needed a high-end annual brochure to retain and expand membership among college and university presidents.

Solution: We developed a brochure that emphasized the organization’s national influence on campus and in the community.

Outcome: Membership growth reached double digits annually to include more than a quarter of all college and university presidents. Flexible formatting allowed state affiliates to adapt the brochure with custom inserts, resulting in tens of thousands of dollars in savings.