Project Description

Client need: This national campus voter registration campaign needed an eye-catching logo and other brand elements that could be adapted for posters, fliers, door hangers, buttons, and other uses.

Solution: We developed a logo and other design elements that would stand out, appeal to students, and work as effectively on a 2-inch sticker as on a 12-foot banner.

Outcome: The campaign was an enormous success, with campus directors reporting record student registration and voting rates.