Project Description

Client need: This new store wanted a look that would help establish it as the premier regional provider of knitting, sewing, and quilting products and classes.

Solution: We designed a logo and other brand elements that convey not only the store’s core business but also its welcoming, home-spun atmosphere.

Outcome: The business has boomed since its first day. In addition to signage, product labels, and other business collaterals, we’ve used the store’s brand elements in developing a new website, e-newsletter, and other forms of promotion that have combined to draw customers from a wide catchment area.