Client need: This new business needed an alluring website to draw customers to its brick-and-mortar store. With a large up-front investment in inventory, it was important for the store to make a splash from the start.
Solution: We developed a warm, inviting site to appeal to the business’s core audience, along with content and photos that highlight its unique offerings. The site includes a custom logo and other elements to heighten brand awareness. We created the site in WordPress, a well-supported platform that allows easy updates.
Outcome: The store has been a huge success, with high web traffic and strong sales. The site offers a blog, class listings, and frequent specials, so staff’s ability to make updates has generated enormous cost savings. We have since developed an e-newsletter, ads, and other tools to help the business grow.