Client need: This dog rescue organization sought to replace a site that was complex to navigate and difficult to manage. The new site needed to engage multiple constituencies and offer an easy-to-use application system.
Solution: We developed an eye-catching site and new content that emphasizes the organization’s value while helping clients make informed decisions. We also created simple forms for those seeking to adopt or give up a dog, replacing a complex data entry and extraction system.
Outcome: The organization saw an immediate rise in total applications and in those meeting qualification criteria, reducing staff time required for vetting entries. The new forms also compile information, freeing staff to focus on the work of placing dogs in loving homes.