Client need: A new brand image that would attract business-to-business clients by highlighting this human resources firm’s professional and personal approach.
Solution: We designed a suite of materials that incorporate strong branding elements such as a new logo and tag line, along with a sleek new look. The logo plays off of the founder’s name for a personal touch while conveying both class and reliability.
Outcome: We developed a new logo, along with business cards, stationery, and other collaterals. As a result, this firm has been able to communicate more effectively with existing clients and reach out to new clients.