Client need: Former Poet Laureate Robert Pinsky wanted a new website that would convey the full scope of his work to bring poetry into the American consciousness, including his published works, his open-access poetry projects, and his inspiring public talks.
Solution: We designed a WordPress site whose clean, elegant design and targeted content let the poet’s work shine. Strong features supported by written guidelines and training allow staff to add and update information.
Outcome: Having listened carefully and collaborated closely to ensure that the site exceeded expectations—our usual M.O.—we received this response from the Poet Laureate: “Thank you for your excellent, meticulous work, your imagination and your smart attention. I wish you could overhear us expressing our admiration for what you do, and how you go about it.”