Project Description

Client need: This public charter school needed an annual fundraising campaign to support its strong academic and extracurricular programming for inner-city youths.

Solution: We developed a marketing strategy, as well as a campaign theme, imagery, content, and delivery mechanisms. Campaign elements included print and online outreach, follow up, and a tie-in to the website’s donation platform.

Outcome: The campaign exceeded its record-high target, raising more than $150,000 and allowing the school to fund new enrichment programs for students.