Client need: This new store needed to make an immediate splash to attract and retain loyal customers.
Solution: We launched a multifaceted marketing campaign featuring ads, grand opening announcements, and a monthly e-newsletter. Each component worked to convey the store’s unique charm along with its offerings.
Outcome: The store’s grand opening attracted hundreds of customers, and thousands more have signed up to receive the e-newsletter. The success of in-store classes marketed through the newsletter has allowed the business to expand its offerings rapidly. Sales are booming, and special events continue to draw huge numbers of buyers.