Project Description

Client need: This nonprofit wanted a fresh identity that balanced its long history with its forward-looking approach to helping students succeed.

Solution: We designed a new logo, visual identity guidelines, and marketing collaterals that convey the organization’s ongoing value in offering stability and freedom for Wellesley students.

Outcome: The organization has put the new visual identity to use in ads, signage, letterhead, social media, fundraising materials, and other collaterals to reach a new generation while maintaining its strong bond with existing supporters.