By itself, a new or updated logo will not magically improve your brand image. Used effectively, however, a strong logo can build general awareness of who you are, increase your recognition among your target audiences, and set the tone for your business.
Start with a memorable logo that says something about your organization’s unique blend of products or services, value, and culture. This will give both your customers and your employees a strong visual reminder of what you stand for. You then need to use the new logo widely and consistently, along with messaging that reinforces your image.
When we create a logo, we make sure our clients understand how to use it effectively. You’ll get a creative brief and use guidelines that let you know not only how and when to use your logo but how to avoid mistakes that can dilute your message. The result is a logo that works to enhance your new or existing brand.