Welcome to What’s Your Point?, your tip sheet for better business communication. We offer a blend of quick fixes and in-depth knowledge to help you get the most from your outreach efforts. You’ll find best practices, tips for avoiding costly mistakes, and practical advice that will let you see immediate results.


Four Steps to a More Secure Website

Here’s a huge mistake that we continue to see all too often in our work: Organizations put 100% of their website budget into development, leaving nothing for ongoing maintenance and security. The fact is that [...]


Why Email Marketing Is (Still) Your Best Bet

Nearly a decade has passed since analysts began declaring that email was on its way out, quashed by competition from an ever-expanding host of social media platforms. Even email giants [...]


Five Tips for Building Your Brand

Working on branding is essential whether you’re starting a new company or seeking to refresh—or even maintain—the image of an existing one. Branding encompasses much more than highly visible elements [...]


What Makes a Successful Nonprofit Newsletter

E-newsletters and other electronic media have made it easier than ever to reach large groups on a regular basis. In our work, however, we’ve seen recurring missteps that have left [...]


Creating Customer-Friendly Web Content

Overheard recently in a trendy Boston restaurant: “I wanted to try that new farm-to-table place, but when I went on their website I couldn’t find the phone number to make [...]